Welcome to Bernard's Store for Men

Get 4th of July Ready at Bernard's Store for Men
Get 4th of July ready at Bernard's Store for Men! Check out What's New and Shop Southern Shirt, Live Oak, Smith Lake gear, Hey Dude Shoes, Southern Marsh and more!
Bernard's Store for Men - On the Square in Historic Downtown Jasper, Alabama
Check out What’s New at Bernard’s
NEW! Southern Marsh, Huk, Gen Teal, Old Row, Coastal Cotton, Southern Point Co, Southern Shirt and more to come!

SHOP LOCAL - SHOP BERNARD'S
Come see us or Call for
FREE Curb Side or Local Delivery

Call in your order at 205-384-6421 for FREE Curb Side or Local Delivery. Call when you arrive for Curb Side pick up. Additionally, if you would like FREE Gift Wrapping let us know when  you order. 

​Fast Shipping for our out of town customers.
Text or call Rusty (205) 275-4442 or Nate (205) 275-7371
Bernard's Store For Men - Est. 1949
We invite you to come in and make yourself comfortable. We are a down-home store with a wonderful team of associates who specialize in personal customer service. Bernard Weinstein began a tradition of excellent personal customer service when he opened Bernard’s Store for Men in 1949. Owners Rusty and Elizabeth Richardson have carried on this tradition with their team since Rusty became the owner in 1988. Bernard's Store for Men has a rich history and you, our friends and customers are a part of that history.
We value our friends and customers, young and old. You are why we do what we do. Whether you are going to the Lake, the Beach, the Mountains, to Work, to Class, Church or to a Business Meeting, we've got you covered with the Clothing and Accessories you need. We carry popular brands and we take great care to help you find what you're looking for.
Let us help you with Casual Wear, Suits, Shirts, Ties, Tailored “Made to Measure” clothing, Formal Wear, Shoes and Accessories.
Big and Tall, Short or Hard to Fit? Bernard's Custom Fit is for you!
Check out What's New in our store, Meet our Team and learn more about the Services we provide.
Learn more about us, our story, the History of Bernard's Store for Men
We are always glad to help you with selection, sizing and availability.
Call us or Come by today! 205-384-6421