Welcome to Bernard's Store for Men

NEW Holiday Extended Store Hours

Bernard's will be open for extended store hours now until Christmas!

Bernard's Store For Men's
Holiday Extended Store Hours

Monday - 9 am until 5 pm
Tuesday - 9 am until 5 pm
Wednesday - 9 am until 4 pm
Thursday - 9 am until 5 pm
Friday - 9 am until 5 pm
Saturday - 9 am until 4 pm

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Come see us at Bernard's Store for Men

Christmas shopping is made easy at Bernard's Store for Men. Even Santa shops at Bernard's! Our team is ready to help you find the perfect gifts! We offer FREE gift wrapping and FREE in-town Jasper, Alabama delivery. 
Need help with your selection? Can't make it to the store? Call us at 205-384-6421. 

​Bernard's Store for Men is celebrating 75 years! 

Thank you to everyone who came out to celebrate with us! Check out our photos from Bernard's big event.
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Bernard's Store for Men
Est. 1949​
​Historic Downtown Jasper, Alabama

"On the Square and Always on the Square with You"

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​Check out What’s New at Bernard’s
NEW! Old Row, Southern Marsh, Southern Cassanova, Johnnie-O, Polo Ralph Lauren, Gen Teal, Coastal Cotton, F/X Fusion, Smith Lake T-Shirts and more!

Come see us on the Square in beautiful historic downtown Jasper, Alabama.

SHOP LOCAL - SHOP BERNARD'S
Come see us or Call for
FREE Curb Side or Local Delivery
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Call in your order at 205-384-6421 for FREE Curb Side or Local Delivery. Call when you arrive for Curb Side pick up. Additionally, if you would like FREE Gift Wrapping let us know when  you order. 

​Fast Shipping for our out of town customers.
Text or call Rusty (205) 275-4442

Bernard's Store For Men - Est. 1949
We invite you to come in and make yourself comfortable. We are a down-home store with a wonderful team of associates who specialize in personal customer service. Bernard Weinstein began a tradition of excellent personal customer service when he opened Bernard’s Store for Men in 1949. Owners Rusty and Elizabeth Richardson have carried on this tradition with their team since Rusty became the owner in 1988. Bernard's Store for Men has a rich history and you, our friends and customers are a part of that history.
We value our friends and customers, young and old. You are why we do what we do. Whether you are going to the Lake, the Beach, the Mountains, to Work, to Class, Church or to a Business Meeting, we've got you covered with the Clothing and Accessories you need. We carry popular brands and we take great care to help you find what you're looking for.
Let us help you with Casual Wear, Suits, Shirts, Ties, Tailored “Made to Measure” clothing, Formal Wear, Shoes and Accessories.
Big and Tall, Short or Hard to Fit? Bernard's Custom Fit is for you!
Check out What's New in our store, Meet our Team and learn more about the Services we provide.

Learn more about us, our story, the History of Bernard's Store for Men

We are always glad to help you with selection, sizing and availability.
Call us or Come by today! 205-384-6421