Welcome to Bernard's Store for Men

Bernard's Store for Men - On the Square in Historic Downtown Jasper, Alabama
Check out What’s New at Bernard’s
NEW Arrivals from Patagonia, Southern Marsh, Coastal Cotton, Southern Tide, The Lake Co, Puppie Love and more!

SHOP LOCAL - SHOP LOCAL ONLINE - SHOP BERNARD'S
FREE Curb Side or Local Delivery

In addition to Shopping Online, You may also
Call in your order at 205-384-6421 for FREE Curb Side or Local Delivery.
Fast Shipping for our out of town customers.
Text or call Rusty (205) 275-4442 or Nate (205) 275-7371
Come See us or 
​Shop Online
Choose "Pick Up in Store" or "Shipping"

Attention: Local Customers of Jasper, Alabama:
  • Order Online For Curb Side pick up, choose "Pick Up in Store", park in front of the store and call us at 205-384-6421 when you arrive.
  • If you are picking up your order at the store and would like FREE Gift Wrapping, please leave us a note during checkout.
  • If you would like "FREE local in town delivery for Jasper, Alabama", choose "Pick Up in Store" and leave us a note during checkout.
We just celebrated our 71st year at Bernard’s Store for Men in 2020.
We invite you to come in and make yourself comfortable. We are a down-home store with a wonderful team of associates who specialize in personal customer service. Bernard Weinstein began a tradition of excellent personal customer service when he opened Bernard’s Store for Men in 1949. Owners Rusty and Elizabeth Richardson have carried on this tradition with their team since Rusty became the owner in 1988. Bernard's Store for Men has a rich history and you, our friends and customers are a part of that history.
We value our friends and customers, young and old. You are why we do what we do. Whether you are going to the Lake, the Beach, the Mountains, to Work, to Class, Church or to a Business Meeting, we've got you covered with the Clothing and Accessories you need. We carry popular brands and we take great care to help you find what you're looking for.
Let us help you with Casual Wear, Suits, Shirts, Ties, Tailored “Made to Measure” clothing, Formal Wear, Shoes and Accessories.
Big and Tall, Short or Hard to Fit? Bernard's Custom Fit is for you!
Check out What's New in our store, Meet our Team and learn more about the Services we provide.
Learn more about us, our story, the History of Bernard's Store for Men
We are always glad to help you with selection, sizing and availability.
Shop Online, Call us or Come by today! 205-384-6421