Welcome to Bernard's Store for Men

Bernard’s Store for Men
Sidewalk SALE!
  • Up to 50% off Select Groups
  • 25% off Select Items on SALE throughout the store!
  • Sale for a limited time
Come see us at Bernard’s Store for Men - On the Square in Historic Downtown Jasper, Alabama since 1949.
Bernard's Labor Day Week
Store Hours
MON - CLOSED - Happy Labor Day!
TUES - 9:15 until 5
WED - 9:15 until Noon
THURS - 9:15 until 5
FRI - 9:15 until 5
SAT - 9:15 until 2
SUN - CLOSED

Get Ready for Game Days
Are you ready?
Whether you're headed to the stadium, watching with friends, or just wearing your colors around town, we've got your Alabama and Auburn style covered. Shop officially licensed Alabama Crimson Tide and Auburn Tigers golf shirts and tees at Bernard's Store for Men - on the Square in Historic Downtown Jasper, Alabama.
Introducing "In Good Company" by Bernard's Store for Men. Your Logo - Custom Embroidered on Fine Clothing from Bernard's Store for Men. Brands Include: Patagonia, Cutter & Buck, Barbour and more! Come see us at Bernard's or Call us at 205-384-6421.

​Check out What’s New at Bernard’s
NEW! Old Row, Southern Marsh, Patagonia, Local Boy, Johnnie-O, Polo Ralph Lauren, Gen Teal, Coastal Cotton, F/X Fusion, Smith Lake T-Shirts and more!

Come see us on the Square in beautiful historic downtown Jasper, Alabama.

SHOP LOCAL - SHOP BERNARD'S
Come see us or Call for
FREE Curb Side or Local Delivery
​
Call in your order at 205-384-6421 for FREE Curb Side or Local Delivery. Call when you arrive for Curb Side pick up. Additionally, if you would like FREE Gift Wrapping let us know when  you order. 

​Fast Shipping for our out of town customers.
Text or call Rusty (205) 275-4442
Bernard's Store For Men - Est. 1949
We invite you to come in and make yourself comfortable. We are a down-home store with a wonderful team of associates who specialize in personal customer service. Bernard Weinstein began a tradition of excellent personal customer service when he opened Bernard’s Store for Men in 1949. Owners Rusty and Elizabeth Richardson have carried on this tradition with their team since Rusty became the owner in 1988. Bernard's Store for Men has a rich history and you, our friends and customers are a part of that history.
We value our friends and customers, young and old. You are why we do what we do. Whether you are going to the Lake, the Beach, the Mountains, to Work, to Class, Church or to a Business Meeting, we've got you covered with the Clothing and Accessories you need. We carry popular brands and we take great care to help you find what you're looking for.
Let us help you with Casual Wear, Suits, Shirts, Ties, Tailored “Made to Measure” clothing, Formal Wear, Shoes and Accessories.
Big and Tall, Short or Hard to Fit? Bernard's Custom Fit is for you!
Check out What's New in our store, Meet our Team and learn more about the Services we provide.
Learn more about us, our story, the History of Bernard's Store for Men
We are always glad to help you with selection, sizing and availability.
Call us or Come by today! 205-384-6421