Welcome to Bernard's Store for Men

SEASONAL SALE - Going on Now at Bernard's!
Shop Bernard's Seasonal SALE!
​25% off* Select Seasonal Clothing Items from brands including Barbour, F/X Fusion, Southern Marsh, Local Boy, Johnnie-O.
25% off* Youth Clothing.
​SAVE 30% off Select Seasonal Outfits (Buy Shirt + Vest or Quarter Zip)

20% off* Seasonal Sport Coats including Camel Hair and Cashmere.

*Exclusions: pants, belts, caps or accessories not included. No solid navy blue or black sport coats included. Limited time.

SALE! 25% off* Alabama, Auburn and Jasper Vikings Clothing at Bernard's Store for Men.
*SALE applies to Alabama, Auburn and Jasper Viking clothing only, for a limited time, and does not include caps or accessories.
Come see us at Bernard's Store for Men on the Square in Historic Downtown Jasper, Alabama. Call us at 205-384-6421

The Essentials for Every Man's Closet
Every man needs some basic essentials for their wardrobe including a navy blazer, a charcoal grey suit, dress shirts, ties, shoes, belts and accessories. At Bernard's Store for Men, we carry these essentials and more in a wide array of sizes and styles. Rusty Richardson, Steve Gillott and the Bernard's team are ready to help you with your wardrobe needs.
Come see us at Bernard's Store for Men on the Square in Historic Downtown Jasper, Alabama.

FREE Gift Wrapping, FREE alterations and FREE in-town Jasper delivery with purchase.
Introducing "In Good Company" by Bernard's Store for Men. Your Logo - Custom Embroidered on Fine Clothing from Bernard's Store for Men. Brands Include: Patagonia, Cutter & Buck, Barbour and more! Come see us at Bernard's or Call us at 205-384-6421.

​Check out What’s New at Bernard’s
NEW! Old Row, Southern Marsh, Patagonia, Local Boy, Johnnie-O, Polo Ralph Lauren, Gen Teal, Coastal Cotton, F/X Fusion, Smith Lake T-Shirts and more!

Come see us on the Square in beautiful historic downtown Jasper, Alabama.

SHOP LOCAL - SHOP BERNARD'S
Come see us or Call for
FREE Curb Side or Local Delivery
​
Call in your order at 205-384-6421 for FREE Curb Side or Local Delivery. Call when you arrive for Curb Side pick up. Additionally, if you would like FREE Gift Wrapping let us know when  you order. 

​Fast Shipping for our out of town customers.
Text or call Rusty (205) 275-4442
Bernard's Store For Men - Est. 1949
We invite you to come in and make yourself comfortable. We are a down-home store with a wonderful team of associates who specialize in personal customer service. Bernard Weinstein began a tradition of excellent personal customer service when he opened Bernard’s Store for Men in 1949. Owners Rusty and Elizabeth Richardson have carried on this tradition with their team since Rusty became the owner in 1988. Bernard's Store for Men has a rich history and you, our friends and customers are a part of that history.
We value our friends and customers, young and old. You are why we do what we do. Whether you are going to the Lake, the Beach, the Mountains, to Work, to Class, Church or to a Business Meeting, we've got you covered with the Clothing and Accessories you need. We carry popular brands and we take great care to help you find what you're looking for.
Let us help you with Casual Wear, Suits, Shirts, Ties, Tailored “Made to Measure” clothing, Formal Wear, Shoes and Accessories.
Big and Tall, Short or Hard to Fit? Bernard's Custom Fit is for you!
Check out What's New in our store, Meet our Team and learn more about the Services we provide.
Learn more about us, our story, the History of Bernard's Store for Men
We are always glad to help you with selection, sizing and availability.
Call us or Come by today! 205-384-6421