Bernards Store For Men
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What's New

What's New at Bernard's?

NEW! Southern Marsh, Old Row, Gen Teal, Local Boy, Barbour, Johnnie-O, Polo Ralph Lauren, Southern Shirt Co, Smith Lake T-Shirts, Goodr Sunglasses, gear and more! 
​
We have Collegiate Gear at Bernard's Store for Men including the New Alabama Crimson "Tide" logo! Shop officially licensed Alabama Crimson Tide and Auburn Tigers,  Jasper Vikings gear!
​Shop Bernard's for the looks and brands you love!
Old Row and Southern Marsh at Bernard's Store for Men
Old Row tees and caps
Southern Marsh golf shirts at Bernard's Store for Men
Button down shirts by Southern Marsh at Bernard's Store for Men
Coastal Cotton Tees and caps at Bernard's Store for Men
Coastal Cotton Tees at Bernard's Store for Men
Coastal Cotton Tees at Bernard's Store for Men
Gen Teal sport shirts, five pocket pants, caps and golf shirts at Bernard's Store for Men
Gen Teal collection at Bernard's Store for Men
Masters, Augusta Georgia, Amen T-shirts at Bernard's Store for Men
Amen T-shirts - Masters Tees at Bernard's Store for Men
Augusta Georgia, Masters T-shirts at Bernard's Store for Men
Gen Teal
Gen Teal
Johnnie-O sport shirts at Bernard's Store for Men
Johnnie-O
FX Fusion sport shirts at Bernard's Store for Men
FX Fusion golf shirts at Bernard's Store for Men
Local Boy Outfitters at Bernard's Store for Men
Golf Shirts by Local Boy Outfitters at Bernard's Store for Men Jasper, Alabama
Camo tees, pullovers by Local Boy Outfitters at Bernard's Store for Men, Jasper, Alabama
Smith Lake Alabama sweatshirts at Bernard's Store for Men
Smith Lake sweatshirts, Tees at Bernard's Store for Men
Auburn Tigers quarter zips, golf shirts, tees, caps at Bernard's Store for Men in Jasper, Alabama
Auburn golf shirts and quarter zip pullovers
Performance golf shirt featuring Jasper Vikings logo at Bernard's Store for Men - Jasper, Alabama
Heather Grey Quarter Zip Vest by Byron Nelson featuring Jasper Viking "V" logo - at Bernard's Store for Men in Jasper, Alabama
Black and White striped performance golf shirt by Byron Nelson featuring Jasper Vikings "V" logo - at Bernard's Store for Men in Jasper, Alabama
Heather grey soft performance hoodie by Byron Nelson featuring Jasper Vikings "V" logo - at Bernard's Store for Men in Jasper, Alabama
Auburn University Tigers logo on performance golf shirts at Bernard's Store for Men
University of Alabama Crimson Tide logo performance golf shirts - at Bernard's Store for Men in Jasper, Alabama
Crimson patterned performance golf shirt featuring Alabama Crimson Tide "A" logo at Bernard's Store for Men in Jasper, Alabama
Auburn University Tigers - performance orange golf shirt with Auburn tiger logo - Bernard's Store for Men in Jasper, Alabama
Alabama "A" logo on crimson golf shirt and Alabama "Tide" logo on blue patterned golf shirt -Bernard's Store for Men in Jasper, ALabama
Camo Alabama cap - Bernard's Store for Men in Jasper, Alabama
Crimson and white striped golf shirts featuring "A" Alabama logo and "Tide" logo. Bernard's Store for Men in Jasper, Alabama
Auburn light blue patterned golf shirt with AU logo - at Bernard's Store for Men in Jasper, Alabama
We are always glad to help you with selection, sizing and availability.
Call us or come by today! 205-384-6421
Bernards Store for Men located in Historic Downtown Jasper, Alabama
Located on the Square in Historic Downtown Jasper, Alabama
Home
What's New
Casual Wear
Suits and Tailored Clothing
Formal Wear
Services
Team
Our Story
Visit
STORE HOURS
Monday: 9:15 am - 5 pm
Tuesday: 9:15 am - 5 pm
Wednesday: 9:15 am - Noon
Thursday: 9:15 am - 5 pm
Friday: 9:15 am - 5 pm
Saturday: 9:15 am - 2 pm
Sunday: CLOSED
Bernard's Store for Men
217 19th St W

Jasper, Alabama 35501

(205) 384-6421

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​We are committed to making our website accessible to all.
​If you experience difficulty, please contact us at [email protected]
or 205-384-6421.

 © COPYRIGHT 2026 Bernard's Store For Men. ALL RIGHTS RESERVED

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  • Home
  • Whats New
  • Departments
    • Casual Wear
    • Suits and Tailored Clothing
    • Custom Fit
    • Formal Wear
    • In Good Company
    • Youth Clothing
  • About
    • 75th Anniversary Celebration
    • Our Story
    • Friends of Bernard's
    • In the News
    • Services
    • Team
    • Visit
  • Featured
  • Sign Up